YouTube Marketing Secrets?

YouTube marketing is gaining in popularity at a staggering rate. Four years ago, YouTube received somewhere around 100 million views per day. Flash forward to today, and 14 billion viewers accessed content on YouTube just last month. With a trend like that and Google backing, YouTube marketing is here to stay and will only likely continue to rise in popularity with other forms of viral marketing.

So how can one leverage YouTube marketing? Here are some simple tips:

First, of course, you need a YouTube channel. Be sure however not to use the standard YouTube channel layout. There are many different backgrounds and themes to use for customization, and making your channel "pop." If you want your view counts (think the equivalent of clicks on Google) to reach viral video marketing numbers, you need to create video content which is unique and shareable.

YouTube video marketing is also about networking. I recommend you look for other YouTube channels to subscribe to that have similar taste in content. If you subscribe to that user's channel, there is a reasonable chance that they will reciprocate and that will help your view count when you post new video content.

Video marketing should have a theme. Think of your channel like television show, which has consistent characters and consistent tone and message. If you try to cover all subjects with a single channel, it will be more difficult to build a subscriber base. Whereas for example if you focus on one thing, say Money, or Relationships, or Health, you will have a better chance of "branding" that channel and building your subscriber and view count.

Online video marketing also is a great way to create back links. Always use a back link in the description and always tag your video with tags that map to the keywords which best describe your video content. Viral video marketing, like eZine or blog marketing is best achieved by starting with keyword research, and is best when driven from a keyword campaign. So, the strategy is really the same as with non video marketing, start with high traffic keywords, create back links to articles and posts which contain content relevant, and complete the circle.